Opening for Business
After a new company is created, it will begin to grow its business and seek its first customers. The new venture will likely make investments into developing its products and services. The venture may pursue commerce with individuals, contracts with private industry or provide products/services through public sector procurement programs. The company may also undertake further research and development, prototyping, technology demonstration, and regulatory approvals. It is very common for new ventures to pivot (adjust or change direction) during this stage.