STRATEGY 2: Continue and enhance opportunities to showcase excellence in research, education, and service

Timeline: December 2017

Improve faculty, alumni, and student awareness of marketing and communications services

Timeline: December 2018

Increase opportunities for our stakeholders to participate in showcasing FRM excellence (include clinics and institutes)

Timeline: December 2019

Provide comprehensive communications training to faculty, select alumni, and select students

List established, coordinated and shared
Increase # of ambassadors recruited (alumni, students, faculty)
Ambassador recruitment/training /awareness package created and used
Media training implemented (twice per year) using technology at all three sites. Utilization of mock interviews, role play
Communications and Advancement/Development presentations made at each department meeting. Roles, tools, policies and expectation checklist created distribute after presentations. Adapted for web site for ease of reference

Alumni Newsletter with 30-50 per cent readership engagement
Establish dates for communications training
Comprehensive ISTAR marketing and communications plan
Glen Sather Clinic Google adwords campaign
Plan to create inventory of ambassadors
Professor Page training session hosted in 2018
Communications protocol and tools to be disseminated
HiMARC marketing/communications plan
FRM video campaign launch, dissemination to be established for ambassador package