Business and Marketing Route

Business and Marketing Route

Why study this program?

Behind the success of every product, business, and industry are designers working on critical aspects such as advertising, packaging, and product concept and development. The Design program’s Business and Marketing route gives you access to courses in the School of Business, including economics, accounting, marketing, and consumer studies. With an increased understanding of market and consumer behaviors, you will be better able to analyze, interpret, and strategize for success as a designer.


Why study Design at the University of Alberta?

Designers create innovative solutions for industry and community that shape how our world looks and functions, from information design and environmental signage to the design of medical assistive devices. Our Bachelor of Design degree in the Faculty of Arts, one of the most innovative of its kind in North America, focuses on socially responsible and sustainable design in the areas of Industrial Design and Visual Communication Design. In addition to a specialization, you may choose one of the following program routes: Business and Marketing, EngineeringSocial Sciences, or General Route.


Why study at the University of Alberta?

The Faculty of Arts boasts one of the most diverse Arts programs in Canada, offering top quality educational opportunities that prepare students for successful careers in every sector of society. With over 900 distinct courses in the humanities, social sciences, and fine arts, you will find an academic pathway for you. Your studies will be enhanced by the rich insights that our nationally and internationally recognized faculty members bring to the classroom through unique perspectives drawn from their research and advancement of human knowledge. Academic excellence, innovative problem-solving, and experiential learning opportunities beyond the classroom, such as Community Service-Learning and Arts Work Experience programs, will give you the tools to thrive in a diverse and increasingly complex workplace.


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POSSIBLE CAREERS
  • Artist
  • Exhibit Designer
  • Game or App Developer
  • Graphic Designer
  • Industrial Designer
  • Museum or Gallery Curator
  • Product Designer
  • Web Designer

Jaymes is a graduate of the Bachelor of Design program and now works for a creative agency in New York.

Program Requirements

Admissions Requirements for 2025 - 2026

This information is for students applying directly from high school. Transfer students: see the Calendar

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You must submit a portfolio to meet the academic requirements to be offered a spot in the program.


Because the U of A wants you to succeed, our admissions policy ensures that all students, regardless of citizenship, have the language skills they need to understand, participate and learn in our classes. The primary language of instruction in our classes, with the exception of those at the Faculté Saint-Jean, is English. For more information on the English Language Proficiency policy refer to the U of A Calendar. Information on writing ELP examinations is also available.

At the U of A, we are committed to encouraging Indigenous Students in their work towards a degree. Indigenous students have been under-represented in higher education in Canada, thus our policy is aimed at increasing opportunity, with the goal of our Aboriginal student population being representative of the public we serve. For more information on Admission of Indigenous Students refer to the U of A Calendar.

Deadline

For a complete listing of application and document deadlines refer to the University Calendar.

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The Office of the Registrar administers over $52 million each year in scholarships, awards, and financial support for undergraduate students, as well as financial and loan advising. Additional scholarships are also available for specific faculties and programs.

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Frequently Asked Questions

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Edmonton, Alberta, Canada T6G 2M7

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