Be part of something extraordinary: Giving Day 2024

On October 29, the U of A unleashes the power of community with its annual challenge to inspire as much support as possible for students.

Erik Einsedel - 21 October 2024

Pictured (left to right): Robel Ng’ong’a, Heather Makinaw, Marieliv Flores Villalobos

Pictured (left to right): Robel Ng’ong’a, Heather Makinaw, Marieliv Flores Villalobos

U of A faculty and staff are invited to be part of something extraordinary — a united effort to shape a brighter future for our students and our community by donating to Giving Day 2024 on Oct. 29.

Giving Day is an annual university-wide event to raise funds for student supports and the many ways they make a difference — in just one day! As part of our Shape the Future campaign for student success, Giving Day will help provide the next generation of U of A change makers with the resources, experiences, and student spaces they need to build a brighter tomorrow for all of us.

This year, up to a total of $100,000 will be matched, giving faculty, staff and donors an opportunity to double their impact on our students’ lives.

Augustana grad Robel Ng’ong’a (’23 BMgt) remembers just how much those student supports meant to him. He credits donor generosity for helping students focus on education and becoming his best self.

“The idea that someone else sacrificed to allow me to be the best version of myself really allowed me to see life through a different perspective,” he says. “To this day, I always look for ways to help people because of the people that have helped me.”

Giving Day contributions have a value beyond monetary donations — they become a catalyst for empowering students to excel, focus on their goals and pursue their purpose. When financial pressures are lifted, students become free to explore new ideas, engage with things they’re passionate about and do things that contribute to their wellness.

You can be part of their success by sharing, donating or encouraging others to support Giving Day.

For students like Heather Makinaw, those supports mean the difference between graduating or not. The Native Studies student credits the support she received as having helped her mental health, especially during her last semester at school.

“Student supports changed the trajectory of my life immensely,” Heather says. “By getting the bursaries, I didn’t have to stress about any financial worries. If I hadn’t received the support, I may not have graduated this year.”

The impact of donor generosity can have a special significance especially for international students like Marieliv Flores Villalobos. Even the simple act of purchasing healthy food that reminds her of home has an important impact on her daily life.

“Being able to go to a Latin store and buy at least one item from the grocery helps me feel more connected to home,” Marieliv says. “On some days, especially when I’m feeling sad, that’s really helpful.”

Serena Myles, Theoxene Patipe Nawe, Yushu Zhang

Pictured (left to right): Serena Myles, Theoxene Patipe Nawe, Yushu Zhang

Alberta School of Business grad Serena Myles (’16 BCom, ’22 MBA) understands that the full university experience goes beyond the classroom and academics. Donor generosity affords students the time and space to gain extra skills, join clubs and teams, or volunteer for causes that mean the most to them.

“As a donor, you’re not just giving students financial support, you’re giving students the gift of time,” Serena says. “I donate because I want to help students have the experience that I did. They can do all the fun, magical things that university offers.”

For Campus St. Jean science student Theoxene Patipe Nawe, that gift of time allows him to coach kids basketball. Computer science student Yushu Zhang uses his time to give back by teaching skiing to people with disabilities.

“Having more support really helps me because I can be involved in my community, and do more coaching and volunteering,” Theoxene says.

“Every Saturday, I volunteer as a ski instructor for people with disabilities in the community,” Yushu says. “Without a scholarship, I wouldn’t have the time to do all these amazing things.”

When you give, you’re helping students succeed, focus their efforts and pursue their purpose. They can conduct additional research, gain extra skills, join clubs and teams, or volunteer for causes that mean the most to them and benefit our community. There are a variety of amazing areas to choose from that will turn your gifts into direct support for students and help enrich their university experience.

Your generosity shapes the future. Support students on Giving Day (October 29) and make a difference in our students’ lives!


Join us on U of A Giving Day to help make a big impact!

U of A Giving Day officially begins on October 29, but if you'd like to give early, visit the website to find the cause that speaks to you. All contributions will go towards student supports including scholarships and bursaries, mental health initiatives, athletic/recreational programs, libraries and other ways to enhance the university student life experience.