Why study this program?
Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.
The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
Why study at the University of Alberta?
The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 11 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.
Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.
- Accountant
- Account Executive
- Advertising Executive
- Auditor
- Brand Manager
- Business Analyst
- Chief Communications Officer
- Communications Director
- International Trade Specialist
- Marketing Manager
- Market Research Analyst
- Operations Manager
- Product Manager
- Public Relations Manager
Saba is a Business student majoring in Marketing. She's also a Students' Union Councillor, a U of A Ambassador, and an organizer of the Network of Empowered Women conference.
Admissions Requirements for 2025 - 2026
This information is for students applying directly from high school. Transfer students: see the Calendar
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Because the U of A wants you to succeed, our admissions policy ensures that all students, regardless of citizenship, have the language skills they need to understand, participate and learn in our classes. The primary language of instruction in our classes, with the exception of those at the Faculté Saint-Jean, is English. For more information on the English Language Proficiency policy refer to the U of A Calendar. Information on writing ELP examinations is also available.
At the U of A, we are committed to encouraging Indigenous Students in their work towards a degree. Indigenous students have been under-represented in higher education in Canada, thus our policy is aimed at increasing opportunity, with the goal of our Aboriginal student population being representative of the public we serve. For more information on Admission of Indigenous Students refer to the U of A Calendar.
Deadline
For a complete listing of application and document deadlines refer to the University Calendar.
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The Office of the Registrar administers over $52 million each year in scholarships, awards, and financial support for undergraduate students, as well as financial and loan advising. Additional scholarships are also available for specific faculties and programs.
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Edmonton, Alberta, Canada T6G 2M7
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