Hiring announcement: Market Planning Strategist

External Relations is pleased to announce the hiring of Andrea Gibson who will be joining the Brand team as a Market Planning Strategist, effective February 1.

As part of the Brand team, Andrea will be primarily responsible for orchestrating our many campaigns and marketing messages to ensure the right message reaches the right audience at the right time. Andrea has over 13 years of marketing experience working in client service and project management roles. More than five years of that experience were spent at a media agency where she managed multi-million dollar accounts with complex needs and pivoting objectives. Prior to the media agency she worked as an operations manager at a creative agency where she garnered a deeper appreciation for the role design plays in communication. Her holistic understanding of the creative and data side of advertising has instilled how important a consistent and thoughtful user experience with a brand can be.