Hiring announcement: Senior Marketing Strategists

External Relations is pleased to announce the hiring of Laura Vega and Marty Pawlina as Senior Marketing Strategists, both starting in their new roles on February 1. 

Laura Vega
Laura has nearly 15 years of experience in communications, marketing, and audiovisual production in the private and public sectors. Some of her past experience includes leading B2B regional and global digital marketing campaigns and post-acquisition branding efforts for multinational businesses. Since 2016, Laura has provided strategic communications and marketing support for the Faculty of Medicine & Dentistry, including development and alumni relations projects as part of the Advancement team. Reporting to Jocelyn Love and the Development and Demand Generation team, Laura’s role will be include being accountable for identifying marketing opportunities, develop and deliver effective strategies to meet organizational objectives, develop and execute marketing campaigns and analyze performance that leverages behavioural interest and personal development. 

Marty Pawlina
Marty Pawlina will be joining the University of Alberta from previous marketing management roles in real estate development with Rohit Group of Companies and Colliers International. Marty has extensive experience developing marketing strategies to navigate complex business challenges, engaging with diverse audiences, championing creative solutions, and amplifying success through collaboration and partnerships. Throughout his career he has led teams and projects that have been recognized by international, national and local awards, and has contributed to the development of several major suburban communities and high-density urban districts in Western Canada. In his new role reporting to Jaylene Ulmer and the Recruitment Marketing team, Marty will develop strategies to increase domestic, international, graduate, and extension student recruitment, supporting university-wide enrolment goals.